Startup marketing is certainly a new science, at least for starters. How so? The key is properly combining the proper channels: Content Marketing and Social Media Marketing. In this article we will discuss the importance of content marketing and how to use it to drive quality traffic to your website, increase your sales and expand your business. Once you start using content as a primary marketing channel, you will see the power and influence it has in driving quality traffic and building relationships with your customers.
If you have not yet started using content marketing as a part of your startup marketing strategy, now is the time. Start building your list right away. There are several ways to do this, but one of the easiest is to offer a free email course on any topic that you are passionate about. Whether it is cooking, money or anything else, you can give people information that they will find useful and value. In addition, you can include a link to your website, so people can visit it and learn more about your passions, or about the topic of your choice.
When writing your content marketing plan, make sure that you are targeting your audience. If you are writing for your own website, you may want to write about the best way to cook a four-course meal. If you are blogging, you may want to focus on the benefits of outsourcing your blog duties to someone in your geographic area. Always know who you are writing for, and focus on their demographics. Targeting your audience is an important part of startup marketing. By doing so, you will be able to attract the type of customers you are looking for.
While content marketing is important to all businesses, some companies benefit from using a combination of both methods to get the biggest bang for their buck. For instance, if you are running a startup pr company and you have not yet discovered how viral marketing works, now is the time to find out. Create a product and submit it to an established marketplace. Then do the same thing but add in an eBook with bonus tips and tricks on how to run a successful startup pr business. Both methods will have the opportunity to become viral, which can explode the traffic to your site.
A great content promotion and startup b2b marketing strategies begin online. Blogging and Twittering are two great platforms that allow you to not only spread the word about your business, but also attract a diverse audience that is interested in what you have to say. Additionally, these platforms are free and allow you to promote your site without spending a single penny. There is no better time than the present to start blogging, and joining a successful community on Twitter is a great way to do so quickly.
Another great thing to do with content marketing and startup marketing is to send press releases to local newspapers and magazines. Find a few that you are interested in writing a blog post about, and contact the editors. Many times they have great readership, and they may be interested in publishing your content. If you do a good job, you could gain some new publicity, which will help to attract more potential customers. Find out more details in relation to this topic here: https://en.wikipedia.org/wiki/Digital_marketing.