The first step in establishing a robust startup marketing program is to choose the right channel. A marketing channel should focus on helping you to develop a unique offering that solves a problem and gives users value. There are a number of channels available to you. The most important factor to consider when choosing a channel is whether or not it will be profitable. You don't want to spend money without a return on investment. Evaluate your market and identify opportunities for which you can develop products that solve a particular problem but at a reasonable cost.
The next step in creating a startup marketing plan is conducting market research. Conducting market research allows you to understand what types of products and services are currently popular and available in your target market. This allows you to make sure that you are not wasting resources marketing products and services that no one wants or needs.
Another important aspect of developing a startup marketing plan is building a strong core channel. Core channels simplify your customer's experience and provide a consistent sales method. A strong core channel significantly reduces sales-to-active users, so that only those customers who need your service frequently are contacted. A powerful core channel dramatically increases revenue while reducing marketing expenses.
While many startups choose to rely on Internet marketing, others prefer to partner with smaller businesses that offer services and products that people need. Partnering with these small businesses helps you increase customer acquisition and improve profitability. When you work with a smaller company you gain access to their network of customers and vendors.
If you're just getting started with marketing your startup, you'll undoubtedly have many tasks in front of you. Making sure you meet all of the deadlines set forth above is essential. However, the biggest task you face as a startup entrepreneur is becoming the go-to market for your product or service. You want to be able to build credibility with influencers so that your customers will trust your recommendations and turn to you whenever they need help. Check out this post that has expounded on the topic: https://en.wikipedia.org/wiki/Digital_marketing.